The Content Strategist
Content strategy interviews with experts, bigwigs, and naysayers.
Duke Chung, founder of Parature, sat down with Software Advice to give tips on how to build brand advocates with social media.
Content strategist and author of “The Elements of Content Strategy,” Erin Kissane took some time out after her SWSW panel to share some of her insights about content strategies for brands. Check out our interview with Kissane below: What are the most important things brands should bear in mind when creating a content strategy? First,…
Popular social networks offer a lot of exposure for your content but don't always measure up in impact. StumbleUpon brings an audience looking to spend time with content and simple mechanics for delivering content to an interested audience.
“There’s a fuller story there. One that you can tell in more than just a tweet,” says Twitter's Editorial Director Karen Wickre, on the purpose of its blog.
Tanner Ringerud, BuzzFeed’s director of creative services, helps brands created contagious content that strikes a chord with the click-crazy site's audience.
E-commerce businesses and great content marketing are a natural fitting pair – content makes the products look good, and product gives good content constant new material with aims at profits. But for Ara Katz, content is about so much more then brand context – it’s crucial storytelling. As the head of Creative and Partnerships for…
