The Content Strategist
Which technologies will bring about the next revolution in storytelling? That was one of the main focuses of conversation at Percolate's "Transition" conference in New York City last week. One of the most interesting innovations on display was Interlude, the first video player to master the technology behind seamless interactive video.
Storytelling doesn't need to just happen on the brand's side of things. Sometimes it's a good idea to let consumers in on the fun.
You’ve heard it before: attention spans are getting shorter and video content is the easiest way for people to digest information. However, with more than 3 billion videos viewed each day on YouTube, making your brand’s video content stand out is even more of a challenge. In addition to capturing consumers’ attention, videos should make…
