Infographic: Here’s Why Influencer Marketing Works for Brands
Influencer marketing is a popular buzzword. Here's the science behind why it works for brands from Peet's Coffee to Smashbox Cosmetics.
The Content Strategist
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Why This Beauty Brand Is Creating a Free Incubator for YouTubers
Step 1: Build a free studio for YouTubers. Step 2: ? Step 3: Profit.
How to Use Influencers to Build Your Brand’s Owned Audience
Forget advertising. Today, brands want audiences. And one of the biggest keys to connecting with those audiences is leveraging influencers.
Study: YouTube Stars More Popular, Influential Among Teens Than Mainstream Celebs
A recent survey from Variety found that YouTube stars are more popular than mainstream celerities among U.S. teens—and those teens are more likely to make purchases based on what YouTube stars say.