Who Owns Your Audience?
Publishers are fighting a war on two fronts.
The Content Strategist
Influencer marketing
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3 Cutting-Edge Content Marketing Trends From Top Luxury Brands
Streaming video, influencer marketing, and virtual reality are quickly changing the way marketers build bonds with consumers.
The FTC Cracks Down on Warner Bros. and PewDiePie’s Shady Influencer Marketing… Sort Of
The FTC is cracking down on native advertising, and influencer marketing is in the crosshairs.
How Wattpad Became the Hottest New Influencer Marketing Platform
Forget Instagram, Vine, and Snapchat. Brands are now reaching millions of people through fan fiction.
The Biggest Missed Opportunity in Influencer Marketing
Relationships over transactions. Content brands over branded content.
Blurred Lines: Inside the Rise—and Failure—of Influencer Marketing
Influencer marketing is more popular than ever, but it has a serious disclosure problem.
3 Content Marketing Takeaways From American Express
For Amex, content has become the key to building the OPEN Forum community.
5 Content Marketing Takeaways From JPMorgan Chase
How can financial services companies build brand affinity in an industry racked with consumer mistrust?
Infographic: Consumers Spend a Lot of Money on Love
Digital marketing is a lot like online dating: It's fueled by blind communication, and one wrong move can ruin a relationship.