2021 Contently Report: What Buyers Want From Content Marketing
2020 put the spotlight on digital content like never before, so we asked over 1,000 buyers what they want from brands. Here's what they had to say.
The Content Strategist
Influencer marketing
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4 Awful Content Marketing Buzzwords That Will Terrorize You in 2019
After the digital transformation comes, nano-influencer zillennials are going to take our jobs.
What the Health and Wellness Industry Can Teach Us About Good Content
You can learn a lot about good content by working your way through hundreds of health blogs, fitness forums, and Instagram influencer profiles.
Your Brand Needs a Conscience
Consumers don't just want great products—they want to see that companies know the difference between right and wrong.
8 Tips for Running Your First Influencer Marketing Campaign
Audiences don't click on ads anymore, but they will listen to influencers. So how can brands find the right people to talk about their products?
How Content Made Peloton the Fastest-Growing Company in New York
By marketing its employees' big personalities, this at-home cycling company got nearly 200,000 customers to come along for the ride.
3 Gaming Trends About to Take Over the Media World
From influencer marketing to virtual reality, it doesn't take long for the mainstream media to follow the most successful trends in gaming.
Best Branded Content of August: When Data Storytelling Meets Donald Trump
After this data storytelling triumph, I bet Foursquare's PR manager is still dousing herself in champagne.
Truth in Advertising Takes on the Kardashians
America's first family is officially on notice for deceptive advertising practices. But the real target may be the brands behind them.