Facebook’s Booming Ad Business Is Only Getting Bigger
Facebook already laps its competition when it comes to ad revenue. That gap is about to widen.
The Content Strategist
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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
Sure, digital advertising is growing, but when you take out the success of Google and Facebook, everyone else combined for a 3 percent loss.
In the Big Data Era, Content Is Still King
A curious thing happened at a recent conference on media measurement, big data, technology, and ad targeting: Speaker after speaker touted the importance of creating great content.
The Bot Hunters
Meet the nerds defending your computer against ex-bank robbers, Russian millionaires, and organized crime.
Learning From the Substitute: Why Trust is the Key to Native Advertising
A substitute (a sponsored story), on the other hand, doesn't have that built-up trust, and anything they say is naturally going to be viewed with a little more skepticism. Here's the thing, though: Sometimes the substitute is like Jon Lovitz in High School High—bringing a new perspective, fresh information, and kinetic energy to a classroom. Sponsored content—when done right—can bring those things to an audience in the same way.
Can the Attention Web Save Publishing? Upworthy, Quartz, and Refinery29 Weigh In
There’s been a common refrain in the media and marketing industry lately: the relationship between advertising and publishing on the web is broken. But other than building a time machine and stopping CPMs from taking over the Internet in the first place, what can be done?
Don’t Call Our Brand Newsroom a ‘Marathon.’ We’re the Phoenix Suns.
At The Content Strategist, I think of our crew as the Phoenix Suns—a young, promising upstart team that's just hitting our stride and seeing our audience double every few months, elated to be playing in front of a semi-packed house.
Should Brand Publishers Fear Ad-Blockers?
Should brand publishers fear ad-blockers? A recent PageFair report found that 22.7% of visitors to 220 sites studied were using ad-blocking software, which could conceivably make it much harder for brands to acquire new readers through advertising. On one hand, the ineffectiveness of display advertising could lead CMOs to double down on their brand publishing…
How To Buy Stories (Hint: Not Like Ads)
With branded content taking off like wildfire, there have been some recent moves to standardize it with an IAB ad unit. This isn't necessarily the right move.