The Content Strategist
According to “The Goat Must Be Fed,” a Duke Reporters’ Lab report released on May 14, instead of embracing the digital revolution, newsrooms tend to “...cling to familiar methods and practices even when they know better, more emerging digital alternatives are available, often for free.” Here are five ways newsrooms can innovate and not rely on outdated methods.
As a full-time content strategist, I read hundreds of articles a week — maybe even thousands. (Okay, maybe not thousands.) My brain hurts. My eyes are dry. My news aggregator sends me passive-aggressive messages suggesting that I get a social life. Chances are you’re feeling the same way. So let us do the work for…
Over the past year, the sponsored post has become the hot new marketing tool of choice for publishers and brands alike
HuffPo has created LiveBetterAmerica, featuring branded content from General Mills focusing on fitness, food, and healthy living.
