Study: Which Presidential Candidate Has the Best Marketing?
A few presidential candidates are turning a political race into a publishing battle.
The Content Strategist
Hillary Clinton
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Study: Not All Millennials Use Social Media the Same Way
It can be tempting for brands to just throw an avalanche of emojis at millennials and hope for a LOL, but Generation Y is a more nuanced demographic than you might expect.
What Gallup’s Most Admired People List Tells Us About Forgiveness
Gallup's "Most Admired People" list can tell us a lot about forgiveness.
Branded Content Catchup: 5 Stories You Didn’t Read While Stockpiling Groceries & Emergency Supplies for Hercules
If you live in the eastern half of the U.S., chances are that you’re currently living in the wake of a frigid winter storm. You may find yourself longing for a time when the world seemed a warmer, friendlier place; a time when publications would make best of 2013 lists and try to capture future…
CONTENT WATCH: Big Tobacco’s Content Marketing Comeback, and more
The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Tuesday. Big Tobacco, Hillary Clinton and something more.