Content Catchup: the Science of Virality, Facebook’s Dislike Button, and More Must-Reads
Here's what you missed while wondering why all the Giants fans in your office were crying at their desks...
The Content Strategist
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‘There’s a Space Race Here’: Steve Rubel on How Agencies Can Survive in a Content-Driven World
We talked to Steve Rubel, Edelman's Chief Content Strategist, about how agencies fit into the content 'space race,' the importance of distribution, and why content marketing may not be right for all brands.
Content Catchup: How Top Brands Build Their Newsrooms, Red Bull’s Secret Team, and More Must-Reads
Here's what you missed while wondering when your VC-engorged tech company is going to build a cave room that you can hibernate in until April...
Content Catchup: 2015’s Biggest Buzzwords, the CES Trends You Need to Know, and More Must-Reads
Here's what you missed while wondering what the hell human-to-human marketing is...
Meet the Men Behind Red Bull’s Explosive Content
Red Bull and GoPro do some of the most exciting, groundbreaking work anywhere—and the ideas for their content often come from two guys at a small branded content firm.
4 Ways Your Brand Can Become a True Thought Leader
The buzzword “thought leadership” lives on because no one’s coined a better term. But whatever you call it, showcasing expertise and positioning yourself ahead of competitors is an essential strategy for any brand that operates a range of businesses.
Serendipity! 5 Brands That Scored an Accidental Viral Hit
Impossible to plan or predict—and tricky to capitalize on—the inadvertent brand content moment is the albino unicorn of viral marketing. Here are five of our favorite inadvertent branded content moments for you to look upon jealously, and hope that maybe someday you’ll get this lucky.
The Best Branded Content of 2014 So Far
I combed through hundreds of pieces of branded content researching this piece, and I must say, at no point was I tempted to quit my job at Contently and relocate to the remote jungles of Central America.