10 Key Things Marketers Need to Know About Snapchat’s Discover
If you've dismissed Snapchat as just another social media app for millennials, Discover means that it's time to start paying attention.
The Content Strategist
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#ModernMarketing Podcast: Episode 1, What’s Next for Brand Publishing?
In the inaugural episode of Contently's very own podcast, host Kavi Guppta discusses the past, present, and future of content marketing as we begin 2015.
Tech Journalists Should Use This Story Idea Goldmine
For journalists, getting a scoop has always been a rat race, but for tech reporters, staying on top of every new product has never been tougher with so many writers out there trying to scrape together an audience by being first to the party. Enter Ryan Hoover, who launched Product Hunt in late 2013 with the sole purpose…
Content Catchup: The Art of Thought Leadership, Gigaom’s Native Ad Scandal, and More Must-Reads
Here's what you missed while debating whether "sexy chicken" is an appropriate costume for your company Halloween party...
Check Out This Bizarre Native Ad for the NSA on Gigaom
Remember The Atlantic‘s Scientology debacle? Well now the NSA is running a sponsored post on Gigaom, and we may have another controversy on our hands. Last week, we dissected Gigaom’s bizarre and inconsistent sponsored content: Some posts are high-quality analysis of industry issues; others are 100 words of product copy pasted into an article format. Now the…
Gigaom’s Sponsored Content: The Good, the Bad, and the Ugly
Gigaom's sponsored content is fascinating: Sometimes, it rivals the site's regular editorial; other times, it's nothing more than a display ad in sheep's clothing.
With ‘The Economist’ and the ‘Financial Times’ Now Selling Ads Based on Time Spent, Who’s Next?
Two of the smartest publications in the world are now experimenting with replacing the pageview with a new dominant metric for setting the price for ads bought and sold on the web. That metric? Time spent in view.
A Brief History of Explanatory Journalism
Roy Peter Clark remembers when his mentor and editor of the St. Petersburg Times Gene Patterson began "preaching for the perfection of an 'explanatory journalism'" in the 1980s. Clark himself wrote an essay on the topic, "Making Hard Facts Easy Reading" for the Washington Journalism Review in 1984 — the same year Ezra Klein was born.
Health Care Content, Facebook Weather, Storytelling Strategies
The problem with online resources, however, is that there's a huge disconnect with personalized experiences.