Why the Women’s World Cup Is a Missed Opportunity for Brands
With soccer on the rise, specifically in America, brands really dropped the ball with the Women's World Cup.
The Content Strategist
Fox
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In the Big Data Era, Content Is Still King
A curious thing happened at a recent conference on media measurement, big data, technology, and ad targeting: Speaker after speaker touted the importance of creating great content.
Is Neuroscience the Future of Content Marketing Measurement?
When it comes to measuring content, it's always difficult to balance intuition with science. But some neuroscientists think there's room to completely turn marketing on its head.
Fox News Digital Looks to Expand Content Beyond Politics
At the heart of the strategy is Misenti's quest for "nuggets" to grow the Fox News brand beyond into sub-topics online.
Fake “Arrested Development” Episodes, Puff Pastry Content, Fox Sports
Netflix is (sort of) putting out fake episodes of shows developed in the storyline of "Arrested Development," reports I Watch Stuff.