5 Signs Your Financial Content Program Has a Credibility Problem
AI engines and buyers now trust the named, credentialed expert. Five signs your financial content has a credibility problem, and how to fix each one.
The Content Strategist
financial services content marketing
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Are You Ready for Some X-Treme Content Marketing?! [Contently Comic]
Clear eyes. Full hearts. EXTREME BANKING.
5 Golden Rules for Building an Audience in a Boring Industry
A good content strategy can work in any industry, provided it's the right strategy.
New Study Further Indicates Attention Time Could Be the Key to Branded Content’s Success
Marketers, take note: Clicks and views might matter, but a new Chartbeat study has found that the amount of time readers engage with a piece of content is perhaps the most important indicator of successful branded content.
How the Content Marketing of Puerto Rico’s Biggest Bank Dominates Its Biggest Holiday
One of Puerto Rico's biggest annual Christmas specials features the country's most popular musicians and sky-high ratings among millennials. The big surprise? It's a piece of content marketing created by a bank.
Wells Fargo Fights Millennial Hate With Humanizing Stories
Recently, Fast Company lit a fire under bankers' backsides by publishing research that showed the majority of Millennials hate banks. The antidote? Many believe it's stories that humanize banks.