Contently Case Story: Inside BlackRock’s Ambitious, Global Storytelling Effort
You probably don't know Jim and Lyn. Or Alberto and Nory. Or Jörg and Brigit. But odds are, you can relate to their stories on some level.
The Content Strategist
You probably don't know Jim and Lyn. Or Alberto and Nory. Or Jörg and Brigit. But odds are, you can relate to their stories on some level.
A new approach to content has turned JLL into a powerhouse publisher around the world.
"Building an audience is a bit like being a good friend. "Not only do you have to be a good listener... you also have to have something interesting to say."
After two years of tireless work, the Chase newsroom is making waves with truly impressive storytelling.
How one bank created two publications full of smart financial advice for everyday folks.
Capital One is on a mission to "ignite your inner entrepreneur." And the fuse comes in the form of branded content.
Sun Life Financial had a content strategy breakthrough when they did something counterintuitive: They stopped talking about their brand.