‘Werner Herzog Talks Virtual Reality,’ and 6 Other Stories You Should Read This Week
Here's what you missed what you missed this the week while listening to "Space Oddity" one too many times.
The Content Strategist
Fast Company
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Meet the Startup That Wants to Fix Journalism’s Big Gender-Bias Problem
An interview with Jillian Goodman, the editor behind the radical Mary Review.
3 Secret Ingredients for Making Your Content More Share-Worthy
I often write for the sheer love of it. But when I publish my writing, I'm hoping for more. I want people to share it.
How to Write Thought Leadership Posts That Don’t Make Editors (and Readers) Want to Die
If you want your op-ed or contributed content featured in The New York Times, Mashable, or Fast Company, read this before you reach for your pen. Are you listening, PR?
7 Ways to Work Better… By Working Less
We can’t create time. It’s finite, and we never seem to have enough. For those looking to beat the clock, here are seven techniques I’ve picked up from experts during my years of freelancing.
Moneyball II: 4 Bold Brands Reimagining How We Measure Content
Sports analytics were stuck in the stone age until Oakland Athletics General Manager Billy Beane, played by Pitt, and a small group of mathematical mavericks transformed how everyone thought about baseball.
‘We Want It To Be a Soulful Cash Grab’: How Lego Created Arguably the Greatest Piece of Branded Content Ever
It's been number one at the box office since it hit theaters. Reviewers adore it. Political thinkers from both parties have pondered it. And, it's a toy commercial audiences have paid $200 million to see thus far.
5 More Content Marketing Predictions for 2014
It's going to be a big year for brand publishing. Six weeks in, that much is already obvious.
Two Weeks Later, Was Burger King’s Fan Purge a Smart Move?
Ugh, social media trolls: the bane of social media marketers’ existence. Always starting arguments, making ludicrous complaints, and demanding free stuff. How do you deal with them? And how do you build an engaged community when they’re polluting all of your social and content marketing? For Burger King Norway, the answer was simple: bribe them…