How a Great Series of Welcome Emails Can Win and Keep Customers
Marketers have a brief window of time to convince costumers that the email list is worth their time and attention.
The Content Strategist
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Coke Boosts Fuze, Hulu Dissent, Condé Nast Digital Grows
The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Let's talk about why Hulu’s Co-Owners Disagree on Key Issues and take A Look Into Alloy’s Winning YouTube Strategy.
How iTunes Keeps the Beat Jumping on Facebook
Like all things Apple, the iTunes page is design-oriented, despite the constraints of Facebook's Timeline format.
The Importance of Being Real with Customers
Transparency, personality, and being real helps brands stand out among everything and everyone else vying for a customer's attention.
Twitter Gets into Publishing, Facebook Ad Creep, YouTube Fashion Advice
The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Let's talk about how Twitter Delves Into Publishing and about Facebook ads.
How Content is Written, Shared, Captured on Video, and Photographed [Infographic]
Did you know that there are a whopping 7.38 billion pages on the internet? This infographic by CopyPress lays it out.
What Nokia’s Bruce Lee Ad Tells Us About Content Marketing [VIDEO]
Whatever its veracity, there are 3 lessons "Bruce Lee Ping-Pong" teaches that are enduringly relevant.
Paul Ryan’s Twitter Clout, MundoFox Debuts, JC Penny Revamping Strategy
The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web.
Target Hits the Mark with Its Facebook Strategy
Target is a personable brand on Facebook, drawing customers in with its reliability, charitable initiatives and upbeat tone.