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Making Sense of Facebook’s Two Latest Algorithm Changes

Back in 2014, Facebook decided enough was enough: It was time to crack down on the clickbait plaguing user’s News Feeds. Their explanation was simple. People may click on articles with baiting headlines (think of stories like “You’ll never what guess Facebook did to its News Feed. MINDBLOWING!”), but, according to an internal Facebook survey,… 

August 15, 2016 · Dillon Baker

Ferguson Shows the Dark Side of Algorithms, Bright Side of Twitter

Facebook disappointed many social media users in the aftermath of unarmed black teenager Michael Brown's death in Ferguson, Missouri on August 9. While updates, photos and video on flew in at a mile a minute on Twitter, they were noticeably absent from Facebook feeds.

August 28, 2014 · Yael Grauer

New Report: Brand Engagement on Facebook Is Actually on the Rise

Over the past few months, the marketing world—including Contently—has been ringing the panic alarm over the fast-dropping organic reach of brand pages on Facebook. But a compelling new study from Socialbakers suggests all that hand-wringing was misguided and that brand engagement on Facebook is, in fact, steadily increasing.

June 27, 2014 · Joe Lazer