The Content Strategist
There has always been a cruel truth to Benjamin Franklin's famous line, "Time is money." And for publishers driving the future of content marketing, those three words are proving more appropriate than ever.
Derek Jeter, less than a week removed from Yankees pinstripes, has launched a new media platform that promises to shake up the sports and marketing worlds.
With 7 million subscribers, almost 150 channel partners, and more than a billion views, The Whistle hopes to reshape sports media on the level that ESPN did four decades ago.
Here's what you missed while contemplating whether an American flag tank top is kosher office attire on Summer Fridays (Answer: it is).
Reb Bull is both a media company and a beverage company, but above all, it's a company that's comfortable breaking boundaries.
As it turns out, creating a content strategy to reach Millennials might be ridiculously easy. Just make fun of hipsters.
Ooyala, a platform that lets Twitter users "quickly embed clickable clips into tweets for instant playback," is working with ESPN on a new campaign.
New York Times' Tanzina Vega writes that during this holiday season, Twitter will be providing embedded replays from college footballs games onto the site.
Sports Illustrated's new show, an hour-long program of the same title, will premiere on the NBC Sports Network on July 24.
