Why You Should Prioritize Engagement Content Metrics
Explore how engagement content metrics compare to multi-touch attribution models of measurement in our latest blog.
The Content Strategist
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How to Evolve Your Storytelling for Better Engagement and Conversion
If you want to level up customer engagement and conversion, it's time to tighten up your content. As your prospects move through the buying journey, good storytelling helps ensure your brand is top of mind, especially when it's time to make a purchasing decision.
Does Bounce Rate Really Matter in Content Marketing?
Bounce rate may be content marketing's most misunderstood metric.
How Brands Can Build Online Communities That Aren’t Lame
"Don't go broad. Go deep."
How to Stand Out in Crowded Inboxes
Email marketing can either work wonders or flounder. And simply put, brands that get noticed in crowded inboxes grab their audiences by doing things differently. But that begs the question: How do you get your content to stand out in increasingly crowded inboxes?
5 Tips for Creating Engaging Social Content Around Big Events
Brands love to hijack big events, but they often fail. The latest research from ShareThrough sheds some light on how they can succeed.
Fred Wilson: Tomorrow’s CMOs Will Be Content Marketers
Fred Wilson, New York City-based venture capitalist and blogger, envisions a world where older generations of marketers eventually give way to young marketers who intuitively understand that you need to constantly produce engaging content to win an audience.
Bot Traffic Is Taking Over. Here’s How Brands Should Respond
Bots make up a large share of internet traffic, and that share is constantly growing. So, is the future of publishing one where we just accept that we don't know how many actual humans are consuming content?
Articles With Images Receive 47% More Clicks [REPORT]
Articles with images receive a 47% increase in clicks, according to a recent study released by content creation agency Curata. The metadata used for the image, including its title and caption, is more information for search crawlers to index,” which results in higher SEO, Brafton News comments. Along with better SEO, Brafton News writes that if…