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The Content Strategist

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Did Brands Kill Peach?

Did Brands Kill Peach?

No one downloads a new social network and thinks, "But wait, where are all my favorite brands?!"

January 20, 2016 · Joe Lazer

Contently Comic: Snapchat Syndrome

Always be on the lookout for the next big thing, but don't let looking for the next big thing be your only content strategy.

June 23, 2015 · Joe Lazer

How Publishers Are Crafting Their Ello Strategy

Ello may consider itself a place where brands are unwelcome, but publishers are already starting to set up shop on the most viral social network since Snapchat burst onto the scene in early 2013.

October 3, 2014 · Matthew Rothenberg

Why Brands Need to Fight the Temptation and Stay Off Ello

One of the main reasons that Ello is popping off right now is that the nascent social network explicitly rejects advertising and commoditization of user data. It's ​manifesto makes that abundantly clear.

September 26, 2014 · Joe Lazer