The Association Problem: When Consumers Like Your Ad But Forget Your Brand
Brands should pursue emotional narratives in their content. But if the narrative doesn't fit and people don't recall your company, that's a problem.
The Content Strategist
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13 Stats That Should Terrify CMOs
Just because numbers may be marketers' new best friend doesn't mean they're all good. Some, in fact, are a bit terrifying.
Distribution 101: The Content Marketer’s Guide to LinkedIn Sponsored Updates
We answer a question we hear a lot from content marketers: How do I effectively drive high-quality traffic to my content through LinkedIn?
Native Advertising: The AdBlock Antidote?
As more and more web surfers—specifically internet-savvy millennials—continue to take advantage of easy-to-install plug-ins like AdBlock and Adblock Plus, the end of the display and pre-roll ad may not be too far off.
Social Content? Customized Advertising? Not Display Ads? How Top Publishers Define Sponsored Content
BuzzFeed, The Onion, The Atlantic, and more explain how they define "sponsored content."
Bot Traffic Is Taking Over. Here’s How Brands Should Respond
Bots make up a large share of internet traffic, and that share is constantly growing. So, is the future of publishing one where we just accept that we don't know how many actual humans are consuming content?