How a Small Cybersecurity Firm Turned Obscure Data Into Incredible Content
How did the cybersecurity firm Upguard become an unlikely source for great content marketing? It mastered the art of original research.
The Content Strategist
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Make Sure Data Isn’t Your Downfall
Marketers seem fixated on gathering as much data as possible when they should really put all of their chips into finding the right data.
24 Content Marketing Predictions for 2018
Will video rule? Is artificial intelligence going to take our jobs? Has thought leadership gone too far? Here are our content marketing predictions for 2018.
Why Major Institutions Lost Public Trust, and How They Can Gain It Back
Banks, governments, and media companies lost the public trust. If they want to get it back, they'll have to start telling stories.
Show, Don’t Sell: How to Use Empathic Marketing to Win More Business in 2018
If we don't combine facts with people's feelings, we'll end up surrendering revenue.
Emergency Alert: We Need to Rethink Content Strategy
Content strategy is one of the hottest disciplines in marketing, but we can't just rely on the same old tactics to figure out what works best.
A Day in the Life of a Content Strategist
Plenty of people who used to be marketers, writers, and editors are reinventing themselves as content strategists. But what do they do all day?
Candid Feedback and the Future of the Freelance Marketplace
Employers review the performance of full-time employees all the time. For freelancers to succeed, they shouldn't be treated any differently.
How Facebook Could Force Brands to Pivot to Video
Lights, camera, pivot.