The Content Strategist
One of the biggest challenges for every content marketer is time—trying to find it, deciding how best to use it, and the fact that there's never enough of it to begin with. When you're responsible for maintaining a blog, time starts to feel even more evasive—especially if you're expected to update that blog every day.
When explaining how a brand newsroom works to your team of happy-go-getter Millennials, it may help to draw parallels to the Teenage Mutant Ninja Turtles. This is a metaphor and a guide. Cowabunga.
Successful content marketers need three things: a fierce desire to learn, an almost super-human ability to process information, and an understanding that procrastination is an art. This week's Strategist Six has your back for all three.
The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Monday.
Two years is a long time for a video to stick around. But this one has staying power.
JESS3 CEO Jesse Thomas and Tiffany Farrant-Gonzalez, a JESS3 designer, give their tips and tricks on how to release a company's data as a compelling visualization that turns heads.
Social media is changing the Web's DNA, and it will change media forever as well. Here are five tips, from Ben Elowitz of Wetpaint, on how media companies can dominate the next generation of media.
Want to create easily shareable content that boosts page views and backlinks? Consider infographics (or data visualizations), which get 30 times the page views of a comparable article, according to Lee Sherman, co-founder and chief content officer of Visual.ly, an online community for sharing and promoting infographics. Sherman describes these data visualizations as “the perfect…
