The Content Strategist
If you’re like most marketers, you’ve dabbled on Google+, but don’t really get the point. Or, you might be a holdout who just doesn’t want to commit to yet another social account without proof that it’ll deliver results. Whichever camp you fall into, you should know that there’s more to the story.
Journalists have to engage readers. Their livelihood—literally—depends on it. That's why they've spent decades perfecting the craft of making stories interesting to readers.
Colleges have marketing agendas too. Everybody's competing to recruit from a limited pool of top students, so what's the best way to stand out?
Ikea's Klippbok, a new iPad app, "allows users to experiment with different room settings by digitally rearranging IKEA furniture," according to B&T.
Ikea's new interactive online catalog for the holidays includes videos clips with social media integration.
Dodge is putting out a parody video it created with the Onion on the satirical paper's YouTube channel.
DiscoverLosAngeles.com includes "a growing list of travel search engines, destination ratings sites, and hotel booking platforms."
Josh Sternberg of Digiday reveals how Gawker creates its branded content campaigns.
Adidas created a web series and a hash tag to promote the return of Bulls player Derrick Rose last week, reports Kuno Creative.
