The Best Branded Content of March
In March, the brand magazine made a big comeback.
The Content Strategist
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RZA Is Creating Exclusive Tracks for Dr Pepper. Here’s Why
Renowned hip-hop producer RZA has a new track for you, but it won’t be available for download on iTunes. Instead, it will live as a piece of streaming, branded content on Complex.com.
Converse Music, Social Media Spending Doubles, Hijacking Content
Converse opened up a music studio in Brooklyn called Rubber Tracks and promotes musicians on the brand's social media channels.
Target Hits the Mark with Its Facebook Strategy
Target is a personable brand on Facebook, drawing customers in with its reliability, charitable initiatives and upbeat tone.
Converse Rubber Tracks Highlights the Give and Get of Great Content [VIDEO]
Converse recently released a video on YouTube showing the highlights of the first year of Converse Rubber Tracks.
Converse Is an All-Star on Facebook
Converse's CMO Geoff Cottrill talks about the company's 30.5 million likes on Facebook and being #2 for top brands on the site.