Can Brands Really Publish at the Speed of News?
News cycles are growing faster; audience attention spans are growing shorter. For brands getting into the publishing game, this poses a serious challenge.
The Content Strategist
Contently Summit
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So Brands Are Producing Lots of Content. What’s Next?
By now, it feels like roughly a zillion brands are following in the footsteps of giants like Red Bull, IKEA, and IBM and embracing content marketing. It's new! It's exciting! David Carr is writing about it a lot! But what's next?
10 Content Marketing Predictions for 2015 From Top Industry Minds
What's next in content marketing? At the Contently Summit, we interrupted 10 of the smartest people in the room during happy hour to find out.
4 Audience Growth Trends for 2015
What does liquoring up your lawyers have to do with content marketing? Quite a lot, as was revealed at the Contently Summit last week.
‘Don’t Trick Them; Don’t Piss Them Off’: The Sponsored Content Debate Heats Up
When it comes to sponsored content, what counts as honesty?