Better vs. New: How Content Marketers Can Reset Their Priorities
Marketers don't slow down. We pitch, publish, analyze, and then shove data into a machine marked "Optimize" so we can do it again. That's the problem.
The Content Strategist
Content Marketing World
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The Traits You Need to Thrive in the New Era of Marketing
As humans, we're storytelling animals. Embracing this part of ourselves is the key to empathizing with our customers, creating content that drives action, and leading teams.
Why Content Marketing Works: The One Skill You Need to Master
“Great content" may sound subjective, but it's not.
3 Problems That’ll Keep Me Up at Night After Content Marketing World
People say marketers need to think more like journalists. But for the last year, I've been a journalist trying to think more like a marketer.
3 Content Marketing World Sessions That’ll Make You Better at Your Job
At Content Marketing World, these sessions will give marketers the insights they need to transform their organizations for 2018 and beyond.
The Future of Content Marketing Isn’t Content Marketing
Content marketing has been stuck in the hype cycle for years. Now the industry is finally ready to break out.