The Content Strategist
When we talk about marketing and technology, the conversation is all over the place. On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue, as is the share…
Pearl Collings, Contently's new CEO, explains why we have an opportunity to usher in a new era for content marketing that's focused on solving key problems.
Today's marketers are expected to write, shoot video, run campaigns, analyze data, and maybe sleep if there's any time left. That's an impossible model for success.
An ROI reckoning is coming, according to CMI's latest study. And marketers who don't even try to track it won't stick around much longer.
When editors get bombarded by emails, they struggle to respond to freelance pitches in a reasonable amount of time. Here's how technology can help.
Technology helped us achieve the seemingly impossible feat of alignment between marketing and sales.
Kipp Bodnar tells us how the buying process has changed over the last decade and why email marketing could soon be obsolete.
