Will Readers Ever Trust Native Advertising?
Native advertising is booming, but questions remain for the controversial ad format.
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Millennials and Media: Why Brands That Don’t Publish Are in Big Trouble
Millennials don't trust traditional media and advertising—but they trust sources closer to home.
Facebook’s Launching a Super Bowl Content Hub. Will It Work?
Facebook is banking on the fact that two-thirds of Super Bowl viewers will likely engage with a brand's game-related content on social media.
New Study Further Indicates Attention Time Could Be the Key to Branded Content’s Success
Marketers, take note: Clicks and views might matter, but a new Chartbeat study has found that the amount of time readers engage with a piece of content is perhaps the most important indicator of successful branded content.
How to Get a Bigger Content Budget in 2015
The most effective marketers' budgets for content are twice as big as those of less effective marketers. Here's what you should know to get a bigger—better—content budget this year.
Content Marketing Catchup: The Best Branded Content of November, Why Verizon’s SugarString Is Dead, and More Must-Reads
Here's what you missed while wondering whether that ugly Christmas sweater is going to mess up your mistletoe game.