LinkedIn’s Jason Miller on Egos, SEO, and His Plans to Build an ‘Owned Media Empire’
A conversation with one of the wildest B2B marketers you'll ever meet.
The Content Strategist
content marketing ROI
Filter
Why Ambitious Content Is the Only Content That Matters
This is a story about risk and reward. It’s also a story about pumpkins.
Content Catchup: The Ultimate ROI Guide, the Bitcoin of Ad Currencies, and More Must-Reads
Here's what you missed while contemplating recreating Weekend at Bernie's...
How Finance Execs Measure the ROI of Content Marketing
Calculating the ROI of content marketing isn't easy, but these top finance execs have some tricks up their sleeves.
If GE’s Video Strategy Doesn’t Inspire You as a Marketer, You’re Probably Dead
Over the years, GE has done some pretty out-there stuff.
The Most Effective and Difficult Types of Content Marketing, in One Chart
What strategies and tactics can marketers employ to engage their audiences?
Content Marketing’s Future Is in the Hands of Two Groups, and They’re Not Talking
The rapid growth of content marketing has left many initiatives living in silos—disconnected from a brand's broader content strategy.
Tagging Content: The Simple Thing Most Brands Get Wrong
The simple act of using tags and tracking their performance is often enough to get content marketers a seat at the big table.
How We Calculate the ROI of Our Content Marketing—in One Duck-Themed Tale
Soft talk doesn't fly when you're in the room with the CFO trying justify your content spend—so let's look at some numbers.