Measuring Content ROI in Long Finance Sales Cycles
Finance deals close months after the content that influenced them. How to measure content ROI across long sales cycles and large buying committees.
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Realize the Value of Your Organic Traffic With a Content Value Tracker
Learn how the Content Value Tracker can help you measure the value of organic traffic in content marketing. Discover the metrics tracked by the tool, such as search ranking and social media engagement, and how it can help you optimize your content strategy. Maximize the content value of your efforts and achieve your business goals with this powerful analytics tool.
Monetizing Your Content Strategy: Insights for B2B and B2C Brands
Explore B2B and B2C content monetization strategies and learn how to measure your ROI to maximize the success of your content strategy.
Introducing SEO Story Ideas: Your New Favorite Content Strategy Tool
Using a purpose-built algorithm, SEO Story Ideas instantly recommend story ideas are likely to rank well in search.
Measure Your Content Marketing ROI With These 10 Steps
Our Content Measurement Maturity Model is here to help: Four stages, 10 steps, and a clear path for measuring your true content marketing ROI.
The Art and Science of Content Marketing ROI
Across the globe, many marketers are sabotaging their annual content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Sure, you may be able to cherry-pick some numbers in December, throw them into a Powerpoint,…
How to Map Content Marketing to Revenue, in 3 Steps
While content conversion doesn't follow a linear pathway, you can chart these stages to tie your marketing efforts to revenue.
How to Make the Case for Content Marketing in Uncertain Times
People have reached out asking for advice on protecting their content marketing budgets in these uncertain times. Here's how to make the case.
Our Data Shows Deadlines Will Improve Your Content Marketing ROI By Nearly 2.5x
If there's ever been a time to improve your ability to hit deadlines, it's now.