Too Many Content Marketers Are Making This Metrics Mistake
Everyone tracks performance data, but marketers are hurting themselves by ignoring the content metrics they can control.
The Content Strategist
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The Ant and the Grasshopper, or Why Ignoring ROI Is a Death Wish
If you're a grasshopper, you're pretty much just killing time until you get fired.
ROCI: An Exciting New ROI Formula for Content Marketers
Introducing a new formula for measuring the true value of content marketing.
Don’t Let Data Idolatry Kill Your Content Marketing
Measure trends, A/B test headlines, and build algorithms—but data points don't illuminate everything. You still need to tell a good story.
Is Medium the Next Big Frontier for Content Marketing?
Famous personalities like Barack Obama, Leo DiCaprio, and Mitt Romney have published on Medium, but brands have yet to embrace the platform. That's about to change.
Our (Other) 10 Favorite Stories of 2014
We always preach the importance telling good stories, and, in my opinion, these are some of our best.
The Right Way to Measure Content Marketing Results [INFOGRAPHIC]
90 percent of in-house marketers say that content is important, but only 38 percent have a content marketing strategy.
5 Basic Metrics to Measure Your Content Marketing ROI
It's simple: If you're not measuring your content marketing ROI, it's impossible to know whether your content program is working.