6 Examples of Incredible Content Marketing From Technology Companies
We've studied some of our favorite tech companies in order to bring you a short list of stand-out content marketing from six industry leaders.
The Content Strategist
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Content Marketing in the Media Apocalypse
We're entering an age in which some of the best-funded content operations are being run by brands. That gives content marketers an opportunity and responsibility to do better work.
A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers
Translating is a tricky business. I took seven consecutive years of French classes, and most of the time, my teacher was a Lebanese-American woman named Hala Kim. She liked to remind us that English was her fourth tongue—after Korean, Arabic, and French. In Madame Kim’s unique blend of languages, she’d always say we needed to…
The Content Strategy Course You’ve Been Waiting For
From late 2016 to early 2019, I spent a lot of time on the road talking to marketers. As Contently’s Head of Content Strategy, my job was to help solve our clients’ most painful problems. I quickly learned that the biggest pain was figuring out what the heck their content strategy should be in the…
How a Common Content Strategy Unites Marketing’s Different Natures
Too much time spent picking the low-hanging fruit means less time watering the tree. Eventually the tree stops growing.
Why Data Storytelling Is Essential for the Modern PR Strategy
“Modern" digital PR was developed in order to start a more active, valuable and ongoing conversation between brands and the public, and to do that, you need compelling content.
A Day in the Life of a Freelance Writer Who Works With Brands
The daily details may change with every new project, but the core tasks stay the same. Here's how a freelancer balances journalism with content marketing.
Study: Teenagers Are Now Facebook’s Kryptonite
While teens have flocked to YouTube, Instagram, and Snapchat, Facebook is the only major social platform that lost users in that demographic.
24 Content Marketing Predictions for 2018
Will video rule? Is artificial intelligence going to take our jobs? Has thought leadership gone too far? Here are our content marketing predictions for 2018.