The Content Strategist
There’s nothing quite like being asked to “prove content ROI” when you’re smack in the middle of presenting next quarter’s campaign roadmap. You scramble to explain how that blog series probably helped a few deals move forward. You gesture vaguely at that product explainer video that likely nudged some prospects along. You say “engagement” a…
RIP, Google’s ten blue links. You weren’t perfect, but at least you were predictable. Google’s new AI Mode, currently in the midst of a phased rollout, is likely the beginning of the end of the SERP’s 20-year reign. In general, this new era of AI Search is nothing short of — to borrow a phrase…
Is SEO dead? In March, I argued it was dying. Now leading VC firms like a16z are making the same case. The foundation of the $80 billion SEO market is cracking and something new is being born: LLM Optimization (LLMO). And the companies that understand this shift first will own a massive competitive advantage. The…
It’s 3 p.m. on a Tuesday, and you’re staring at your content calendar absolutely paralyzed. Before Friday, you have six blog posts to publish, an e-book to produce, two newsletters to ship, and you’ve been promising your CEO you’ll update the website copy for months. Oh, and did we mention you need to do all…
Explore the top visual trends you should be aware of, from nostalgia to AI imagery, to ensure your brand connects with consumers.
Whether you're feeling cautious or excited about the AI revolution, one thing's undeniable: If you're not leveraging technology like ChatGPT to work smarter, not harder, you're missing out.
<p>A content marketing platform (CMP) is an online software solution that allows businesses and marketers to collaborate across teams to strategize and streamline their content marketing processes. </p><p>I know what you’re thinking: That sounds a lot like a content management system (CMS). Sure, they both deal with content creation, but they serve different purposes in the overall content lifecycle. Here’s a quick breakdown of their differences.</p>
Learn the basics of Technical SEO so that you can improve your website's visibility and increase the audience for your content marketing campaigns.
Explore how topic pillars form the backbone of a robust content framework, guiding you toward strategic alignment and engaging storytelling.
