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The Content Strategist

Content Design

Editorial design is more than simply the science of beautiful information presentation. It’s designing for shareability and engagement, optimizing the UX of content consumption.

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Strategy, Experience, Design: The Roles Redefining Content in 2025

When I first started working in content marketing 15 years ago, the scope of what that work entailed was relatively narrow: blog posts, website copy, email newsletters, and the occasional e-book or oddball infographic. With the TikTok-ification of the internet, short-form video became a table-stakes part of the mix. Most of these assets lived squarely… 

August 18, 2025 · Stephanie Walden

Bringing Content Down to Size For Mobile Audiences

One mobile content expert explains why the ever-important mobile strategy for branded content should be to think holistically about the audience rather than to go through a rigid UI checklist.

July 17, 2013 · Ritika Puri

Booze + Arguments = America (= Shareability)

Just in time for 4th of July, a new content meme is taking off: USA maps that seem primed to provoke debate and dissent. And they're working. If the Founding Fathers had the Thrillist "Red, White, & Booze" map, they'd be arguing too much over Yuengling vs. Yards to get a darned thing done.

July 3, 2013 · Caroline McCarthy

Photos Get Results in Email Newsletters

With a little creativity and imagination, marketers can captivate subscribers and convince them not to click the dreaded unsubscribe link.

May 31, 2012 · Kylie Jane Wakefield