‘VR Is the Next Frontier’: The NYT’s Branded Content Boss Dishes on the Future of Marketing
"We've proven our work is the best on the market," boasts Tomich.
The Content Strategist
Cole Haan
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Why The New York Times’ Sponsored Content Is Going Toe-to-Toe With Its Editorial
Native ads being as engaging as normal content on The New York Times may seem like a content marketer's fever dream, but T Brand Studio is making pigs fly.
5 Tips For Launching a Native Ad Offering From 5 Top Publishers
Despite native advertising's impressive rise, universal best practices remain elusive.
Dell’s New Native Ad on the Times Shows Just How Far Sponsored Content Has Come
Ten months ago, Dell debuted as The New York Times' first paid post partner. Now, the brand is back for a second go-round with a visually impressive exploration of enterprise cloud computing, written by a journalist and enhanced with proprietary research on corporate security and interactive global market data.
The Best Branded Content of October
In October, the world's best brand publishers released some beautiful, artistic, and truly experimental stories.
Converse Music, Social Media Spending Doubles, Hijacking Content
Converse opened up a music studio in Brooklyn called Rubber Tracks and promotes musicians on the brand's social media channels.