4 Key Takeaways From CMI’s 2022 B2B Content Marketing Research
According to CMI's 2022 B2B content marketing research, 66% of marketers expect to see their content budget go up next year.
The Content Strategist
CMI
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Empathy Marketing: How to Understand Your Customers, in 10 Steps
B2B marketing has a huge empathy problem. That's because most content marketers don't actually talk to their prospects and clients.
Ask a Content Strategist: My Boss Wants Me to Write Blog Posts Without a Strategy. What Do I Do?
Content marketing has been around for years, but some brands are just getting started. If they do so without a content strategy, they're going to fail.
The 4 Most Important Takeaways From CMI’s B2B Content Marketing Study
An ROI reckoning is coming, according to CMI's latest study. And marketers who don't even try to track it won't stick around much longer.
5 Golden Rules for Your Next Content Marketing Hire
You're probably breaking rule #1.
Virtual vs. Physical: The Two Brand Newsroom Models Taking Over Content Marketing
For years, "brand newsroom" has been one of the most lampooned marketing buzzwords. But in 2017, these studios are finally getting serious.
Infographic: How Event Marketing Can Boost Your Content Strategy
No matter how great you are at digital marketing, event marketing is still a great way to explain products, humanize your brand, and connect with customers.
Marketers Are Sabotaging Their Content Programs
When the Content Marketing Institute releases its annual Benchmark Reports, I beeline for one stat: How many people had a documented content strategy?
The 6 Most Important Takeaways From CMI’s Annual Study
Why aren't marketers documenting their content strategies?