3 Big B2B Content Marketing Mistakes—And What You Should Do Instead
Most B2B tech content marketing falls short—these 3 easy-to-fix mistakes are a big reason why.
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The Content Marketing Intern’s Syllabus
Colleges may be getting better at adapting to digital media, but graduates interested in content marketing internships still have a lot to learn.
A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers
Translating is a tricky business. I took seven consecutive years of French classes, and most of the time, my teacher was a Lebanese-American woman named Hala Kim. She liked to remind us that English was her fourth tongue—after Korean, Arabic, and French. In Madame Kim’s unique blend of languages, she’d always say we needed to…
State of Content Marketing 2019: Creativity Strikes Back
After hundreds of meetings and workshops this year, I'm confident that content marketing is about to take a big leap in 2019—thanks to a few key factors.
3 Ways to Prepare Before You Switch Careers From Journalism to Marketing
You've been using the primary tools for content marketing all along—now it's time to pull those tools apart and see what makes them work.
10 Bad Writing Habits Everyone’s Guilty Of (Especially Us)
For two years, I read every article on The Content Strategist. And as the site's copy editor, I became a bulwark against bad writing habits.
Why We Stopped Using the Word ‘Authentic’
Marketing has a language problem. We're going to address it, one word at a time.
Ask a Content Strategist: How Do I Scale My Content Marketing Program?
Commit to creating great content, but commit even harder to getting it out there.
10 Regular Job Descriptions, Rewritten by Marketers
Why be a teacher when you can be a child knowledge converter?