The Lost Art of the Mid-Range Blog Post
Before I became the editor-in-chief of a marketing technology company, I was a tall and lanky basketball player.
The Content Strategist
BuzzSumo
Filter
How Facebook Could Force Brands to Pivot to Video
Lights, camera, pivot.
8 Tips for Running Your First Influencer Marketing Campaign
Audiences don't click on ads anymore, but they will listen to influencers. So how can brands find the right people to talk about their products?
Why Is Facebook Engagement Suddenly Dropping?
Facebook engagement is way down in 2015, with one important exception.
5 Ways Content Goes Viral
BuzzSumo and Moz analyzed 1 million links, and the results are fascinating.
What the Machines Can and Can’t Do for Your Content Marketing
"Suggested ideas for stuff to write about" is not a content strategy.
5 Ways Design Thinking Can Help You Create a Killer Content Strategy
'Design Thinking' has little to do with sick fonts and pretty palettes; it's a way of thinking that can turn your content around.
10 Content Marketing Predictions That Will Make You Sound Really Smart
A lot happened last year in content marketing, and even more is going to happen this year. These 10 predictions will put you ahead.
7 Things We Learned About Viral Content in 2014
Until recently, the consensus was that viral potential couldn't be foretold. But recent data-heavy studies are offering new insight into sharing trends. Here's what 2014 taught us about what makes content go viral.