Buffer

Lessons From the Most Popular Phrases in Viral Headlines

If you've so much as glanced at the Internet in the last year, you probably won't be surprised by what Buffer's Kevan Lee found after analyzing 3,016 headlines from 24 top content sites such as BuzzFeed, ViralNova, and UpWorthy. While some of the single words and two-word phrases that came up most often are notable — such as the fact that "you" or "your" were found in 16 percent of the headlines — things get really interesting when you examine the most popular three-word phrases.

May 9, 2014 · Natalie Burg

5 Secrets for Making Viral Content: Go Micro

What can your advertising do in 10 seconds? Not a whole lot, you might think. But research shows that over 50% of Internet users stay on a webpage for less than 10 seconds, proving micro-content should play a big role in your content strategy.

April 17, 2014 · Jon Salm

Content Catchup: Brands’ Tumblr Cluelessness, Shoppable Content, and More Must-Read Stories

As Digiday's Ricardo Bilton noted one week ago, media companies are raising venture capital at an unprecedented rate — for the digital age or any other. For that promise to be fulfilled, brands are going to have to innovate right along with them. It's time to get caught up on that rising media tide:

April 4, 2014 · Joe Lazer

How Buffer’s Blog Posts Get Shared Thousands of Times

By now, most people have heard of Buffer, the social media scheduling app and poster child for startup content marketing done right. Their blog posts get literally thousands of shares, helping market a business that boasts over one million users and nearly $4 million in annual revenue.

March 31, 2014 · Celine Roque

Transparent Companies, Twitter’s Vote of Confidence, Clueless Social Brands

At Buffer, employees know everything about everyone else — from salaries to equity numbers, it's all on the table.

April 23, 2013 · Ritika Puri

5 Tools for Measuring Your Content’s Social Reach

These 5 tools for measuring social reach will get you much closer to content marketing ROI.

January 31, 2012 · Dani Fankhauser