How to Craft a Brand Voice That Carries Across Platforms, Formats, and the Space-Time Continuum
Your core identity and message should stay constant. What changes is the context.
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Should You Let Other Sites Republish Your Content?
It's the age-old dilemma: Keep your content on your own website to draw traffic to your owned platform, or have it republished on big-name sites for the exposure?
This Chart Reveals Just How Important Facebook Really Is for Content Marketers
Despite all the "Facebook sucks!" rhetoric circulating in the brand marketing world, Facebook is still the most important social network when it comes to driving referral traffic to your content. By far.
Transparency Trending: Lifehacker Opens Up Their Edit Process to All
Lifehacker, one of Gawker Media's newest and most popular sites, is giving readers a look into the blog's editorial brainstorming sessions and debates on a new sub-blog called Shop Talk.
These 4 Companies Prove That Content Marketing Is Essential to Startups
Gone are the days when a startup could just throw content out there and count on keyword optimization to drive fresh traffic and leads; the digital landscape has grown more competitive, and publishers of all kinds have had to up their game to stand out.
I, Robot: How Marketing Automation Can Destroy Your Content Marketing Strategy
Marketing Automation is easily one of the fastest-growing segments in the software industry, and one of the hottest topics on the minds of business owners and content marketers everywhere.
What Katy Perry (and a Scientific Study) Can Tell You About Rocking Twitter
Are you #blessed with an exceedingly large Twitter following? You’re obviously doing something right, and researchers from the Georgia Institute of Technology and the University of Michigan might have figured out what that something is.
Want to Dominate Pinterest? Follow These 6 Tips
Mei Pak, founder of Tiny Hands, a super-small business making big noise with its food jewelry, shares what works for her business on Pinterest, a platform that is just beginning to realize its earning potential.
Scaling: How to Grow Up From a Brand Blog to a Brand Publisher
Welcome to the latest post in our Contently Labs series, where we answer common questions we hear from current or prospective brand publishers. Today’s question: “How do you scale from being a brand blog to a true brand publisher?”