The Content Strategist
Last Wednesday, the brightest minds in brand publishing gathered together at the Bowery Hotel in SoHo for the Contently Summit. Throughout the day, we asked some of the brands, publishers, and agencies what qualities they’re looking for when hiring freelance writers and designers. Here’s what they had to say...
For every 100 people who love your brand's content, without fail, one sourpuss will have something negative to say. And no matter how hard you try to make everyone happy, you won't be able to stymie those haters.
Positivity farms like Upworthy aren’t the only publishers weaving distribution strategies into their DNA. Brand publishers are, too.
Do you really need to read any more articles about the Super Bowl or State of the Union Address? Read these articles instead. They'll make you feel super smart.
As brands take to Twitter to forge strong human relationships, they may find that, in a surprise twist, robots can be a big help. The New York Times showed brands and publishers how it’s done last week with the creation of the 4th Down Bot, a semi-automated Twitter account that’s irresistible to NFL junkies. The…
Should brand publishers fear ad-blockers? A recent PageFair report found that 22.7% of visitors to 220 sites studied were using ad-blocking software, which could conceivably make it much harder for brands to acquire new readers through advertising. On one hand, the ineffectiveness of display advertising could lead CMOs to double down on their brand publishing…
