Virtual vs. Physical: The Two Brand Newsroom Models Taking Over Content Marketing
For years, "brand newsroom" has been one of the most lampooned marketing buzzwords. But in 2017, these studios are finally getting serious.
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Oreo, the Oscars, and Real-Time Marketing: How “Dunk in the Dark” Helped and Harmed the Brand Newsroom
At the end of the day, real-time marketing doesn’t bear much resemblance to a newsroom—and it doesn’t necessarily lead to ROI.
Build vs. Buy: Why Top Brands Are Leaning on Freelancers to Build Hybrid Newsrooms
GE sometimes uses freelancers for its award-winning publication, as do Coca-Cola and General Assembly. Why is the hybrid newsroom approach now taking off among big brands?
The Biggest Mistake Content Marketers Make Occurs Before They Even Start Publishing
If you leap into hiring a brand editor without first making a plan, you're pretty much just burning money.
Bizarro Planet: How I Overcame Corporate Constraints and Found a Way to Tell Great Brand Stories
Like most journalists, I climbed the ladder working for established media companies. When I switched teams and tried to build a newsroom for a corporate client, it was a rude awakening.
Content Marketing Catchup: The Secret to Shareability, the Rise of Robot Writers, and More Must-Reads
Here's what you missed while devising elaborate escape plans from the apple-picking date with your significant other...
Does Your Brand Newsroom Need a Robot Writer?
If you’ve spent any time reading on the web the past week, odds are you’ve read something written by a robot—and you didn’t even realize it. But what are the limitations of robot writers? And can they help your brand newsroom?
Content Marketing Catchup: The Brand Newsroom of the Future, IKEA Clowns Apple, and More Must-Reads
Here's what you missed while trying to figure out your content strategy's spirit animal...
Content Marketing Catchup: Best Branded Content of August, Content Marketing Kryptonite, and More Must-Read Stories
Here's what you missed while spending half your waking hours attending to your office fantasy football team...