The Content Strategist
Welcome to the latest post in our Contently Labs series, where we answer common questions we hear from current or prospective brand publishers. Today’s question: “How do you scale from being a brand blog to a true brand publisher?”
Journalists focus on storytelling, fact checking and style. Marketers couldn't care less about Oxford commas than reaching their business goals. How can colleagues from two different worlds join forces to make content magic?
When explaining how a brand newsroom works to your team of happy-go-getter Millennials, it may help to draw parallels to the Teenage Mutant Ninja Turtles. This is a metaphor and a guide. Cowabunga.
Go inside the most successful brand newsrooms with journalists and executives at Microsoft, IBM, GE, Intel, Adobe, and more.
South by Southwest is big on a lot of things. Startup swag. Taco trucks. Stalker apps. QR codes, which seem to gather in Austin like an extinct species attempting to repopulate. Oh, and buzzwords.
At The Content Strategist, I think of our crew as the Phoenix Suns—a young, promising upstart team that's just hitting our stride and seeing our audience double every few months, elated to be playing in front of a semi-packed house.
