Hate Clicks Are the New Clickbait
Although it might be amusing, albeit in a nihilistic way, to use a platform for the express purpose of disturbing the masses, hate clicks aren't sustainable.
The Content Strategist
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Apple Is Going Hollywood. What Does That Mean for Marketers?
The most profitable company in history now wants to make TV shows—and own everything you watch them on.
Content Catchup: Snapchat’s Plan to Revolutionize Advertising, Instant Articles for Brands, and More Must-Reads
Here's what you missed while wondering why summer Fridays don't start on Wednesday.
How Mint Turned Content Into a Big Business
Brands from all industries dream of building a big-time audience. For digital personal finance service Mint, there's no need to dream.
This Woman Turns Boring Datasets Into the World’s Most Fascinating Stories
Lisa Strausfeld's work has been praised by FastCompany and featured in the MoMA, and she has spent decades thinking about how to take datasets from seemingly dry topics — government and science, in particular — and make the information relatable and clear.
Bloomberg’s Yurow Seeks to Make Business News More Social
Mat Yurow, Bloomberg’s social media editor, is planning big things for the financial reporting powerhouse.