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The Content Strategist
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B2B Content Marketing
B2C
Why Brands Need a Mission to Create Great Lifestyle Content
By
Maggie McCracken
B2B
Want ROI on Your B2B Content? Embrace Sales Enablement
By
Natalie Burg
Voices
Here’s What You Need to Know About the State of Content Marketing in 2016
By
Shane Snow
Brands
9 Top MarTech Execs Predict the Future of Content Marketing
By
Shane Snow
B2B
‘Blogging Was About Survival’: How Unbounce Got 9,800 Customers With ‘Ridiculously Epic’ Content
By
Celine Roque
B2B
Can a 61-Episode Documentary Series Save Ericsson?
By
Celine Roque
Brands
Think With Google: How the Search Giant’s Online Mag Is Schooling Marketers
By
Jordan Teicher
B2B
How HubSpot and LinkedIn Absolutely Crush Their B2B Marketing
By
Dillon Baker
Brands
‘The Antidote’: Jay Baer on How Brands Can Stop Annoying People and Start Earning Trust
By
Joe Lazer
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