Why “AI Productivity Gains” Is the Wrong Pitch for Every Stakeholder Above You
Pitching AI productivity gains will not move your CMO, CFO, or legal team. Reframe the metric per audience to defend headcount and unlock budget.
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The #1 Role Your Content Team Needs in 2026 Is a Managing Editor
AI makes content cheap to produce. What separates brands that matter is editorial judgment. Why every content team in 2026 needs a managing editor.
Best Practices for Fact-Checking AI-Generated Content
Generative AI isn't going anywhere anytime soon. What does that mean for content's credibility? Fact-checking will soon be one of the most important practices in content marketing. Read our blog to learn more.
The Tricky Art of Marketing Women’s Empowerment, and 6 Other Stories We Loved in March
In our roundup of marketing, media, and tech articles, our staff looks at stories about marketing women's empowerment, CNN's golden ticket, and more.
Why We May Be Thinking About Chatbots All Wrong
Chatbots have human names and can talk to consumers just like a friend, but are businesses putting too much emphasis on flashy algorithms?
Can AI Really Help You Write Better Emails?
Respondable says it can increase the likelihood of your latest email getting a response. But does it actually work?