BuzzFeed’s Social Media Editor on Why Twitter is the New Press Scrum
Michael Hayes' ambition to make BuzzFeed the No. 1 social news site is predicated on the idea that social media is the new news.
The Content Strategist
The Content Strategist Blog
How Tech-Driven Content Is Transforming Education
There's an education gap that technology and content are filling in a sector-agnostic way. The following cases explain why.
Who’s Driving Where? For Content, It’s All About Context
When it comes to referrals, all content is not created equal, and neither is the context in which people discover it.
Tablets Gain Ground with Students and Kids [INFOGRAPHIC]
More than half of children ages 5 to 8 have used iPads and video iPods. For kids 2 to 4, it's 39 percent.
NY Giants Social Blitz, Reagan Reanimated, Launching Zona De Sabor
Ad Week talks to Nilay Shaw, the Giants' social media manager, about the Giants winning social strategy and the part he played in it.
Chobani’s Healthy Content Mix is Good for Business
With strategic content marketing, Chobani, the number one Greek yogurt maker in America, has positioned itself as a lifestyle brand.
AmEx Serves Radio Coverage to Tennis Fans at U.S. Open
American Express Radio Live at The Open was back at the U.S. Open, offering live radio coverage while promoting Amex’s brand and content.
Creating and Promoting Quality Content in a Social Media World
Contently's Innovate/Content event focused on the evolving notion of quality content and how to make it shareable and profitable.
Zero Moment of Truth Is Kingmaker for Content
At Content Marketing World, Google's Sam Sebastian explains why the process of consumer purchasing has undergone a dramatic shift.