AARP and Contently
Over the last few years, native advertising has become a crucial part of brands’ business models. In 2017, native content has accounted for more than half of all digital display advertising spend, according to eMarketer. In 2018, that share will grow even bigger.
Hear from AARP Media Sales Development Director, Danielle McMurray and BrandAmp by AARP, Content Strategist, Deborah Sprague about the challenges and triumphs of building a successful native advertising program for a wide variety of brand partners.