Over the last few years, native advertising has become a crucial part of brands’ business models. In 2017, native content has accounted for more than half of all digital display advertising spend, according to eMarketer. Next year, that share will grow even bigger.
In this partner webinar, AARP Media Sales development director Danielle McMurray and BrandAmp by AARP content strategist Deborah Sprague talk about the challenges and triumphs of building a successful native advertising program for a wide variety of brand partners.
In this webinar, you’ll learn:
- How to research your audience’s content preferences
- What best practices increase engagement and consumer trust
- Why native content requires a roster of diverse freelance talent
To watch this free webinar, please fill out the form at the top of the page.
Image by iStockphoto