Successful content marketing is about more than just creativity. According to SiriusDecisions, 60 to 70 percent of content created by marketing departments currently sits unused. But some brands have already figured out how to maximize the value of their content. In Canada, RBC is a great example of what happens when a large organization gets different lines of business to become one cohesive voice.
Join us for our upcoming webinar as Caroline Paxton, senior director of social media, content & strategic initiatives at RBC, shares how one of North America’s largest banks became a content marketing powerhouse.
In this webinar, you’ll learn how to:
- Save resources by scaling your content marketing
- Develop standards and procedures that all departments can easily follow
- Manage brand tone and voice across multiple lines of business
To watch this free webinar, please fill out the form at the top of the page.