In a few weeks, Contently is heading to Cleveland for Content Marketing World. We’re excited to talk more about how we’re helping brands deliver measurable impact and business outcomes. We’re also looking forward to hearing from some of the brightest marketing minds out there.
As CMW gets closer, I wanted to share three sessions that I’m particularly excited to see:
Imagination at Work: Lessons in Storytelling from GE
I love the GE brand because it manages to make industrial and engineering products sexy. I’ve long quoted vice-chair Beth Comstock for saying: “You can’t sell anything if you can’t tell anything.” And GE’s current CMO, Linda Boff, has written about the importance of marketers who value learning and empathy—two traits I also espouse for today’s leaders. Given that GE was one of Contently’s earliest clients, I’m excited to hear about what this groundbreaking brand is up to now.
Content ROI – How Marketers Demonstrate Value to the Brand and the Boss
This year, I’ve written and spoken about the ROI of content more than any other topic. We launched our Accountable Content Series this summer to start a conversation about ROI, business objectives, and organizational efficiency. If content is the fuel for the marketing engine, then strategy, clear process, and data can help brands show how their creative efforts drive continuous improvement. I’m eager to see how this panel of B2B and B2C marketers stacks up to the business case we see at Contently.
The Future of Content Marketing Isn’t Content Marketing – An Approach for Agencies and Enterprises
The last session on this list features my colleague Joe Lazauskas, Contently’s director of strategy. After talking to clients and prospects about the future of content, we feel like there’s a real opportunity for marketers to make smarter decisions. As Joe explains what the next era of content marketing will look like, I expect attendees to walk away with the insight they need to transform their organizations for 2018 and beyond.
If you’re interested in hearing more about content marketing ROI, we’ll be at booth #14 throughout CMW and would love to see you. And if you’d like to schedule a demo of our newest features, book a private meeting during the conference, or simply stay informed of all things Contently, you can sign up here for our VIP list.